Privacy Policy

This Privacy Policy explains how SquarePanic SRL, located in San Isidro del General, Costa Rica ("SquarePanic," "we," "us," or "our"), collects, uses, shares, and protects information through The Rank Way website and our digital marketing, SEO, website, and related services.

At a glance: We use essential technologies to operate the website and may use analytics, advertising pixels, cookies, and similar technologies to measure campaigns and show more relevant advertising, including retargeting. You can contact us at any time about your privacy choices.

1. Information We Collect

Information you provide

We may collect information you submit when you contact us, request a quote, subscribe, complete a form, purchase a service, or work with us. This may include your name, email address, phone number, company and website details, billing or transaction information, messages, project materials, and preferences.

Information collected automatically

When you visit our website, we may collect your IP address, approximate location derived from IP, browser and device type, operating system, language, referring and exit pages, pages viewed, links clicked, dates and times of access, and information about how you interact with the website. Some of this information may be considered personal information under applicable law.

Information from other sources

We may receive information from service providers, advertising and analytics platforms, publicly available sources, business partners, and the client or organization that engaged us.

2. How We Use Information

We may use information to:

• provide, administer, personalize, and improve our website and services;
• respond to inquiries, send service communications, and provide support;
• process orders, payments, invoices, and account administration;
• measure traffic, engagement, conversions, and campaign performance;
• understand audiences and deliver, measure, limit, and improve advertising, including retargeting;
• maintain security, prevent fraud, enforce our terms, and troubleshoot issues;
• send marketing communications where permitted by law and according to your choices; and
• comply with legal obligations and protect our rights, users, and business.

3. Cookies, Analytics, and Retargeting

We and our providers may use cookies, pixels, tags, local storage, and similar technologies. Some are necessary for website operation; others help us understand performance or support advertising.

Our website may use Google Analytics to understand how visitors use the site and may use Meta Pixel and similar advertising technologies to measure campaigns, create audience segments, and show relevant advertisements on other websites or platforms. These technologies may collect information such as browser identifiers, device information, IP address, pages visited, referrer, and actions taken on the site. Advertising platforms may combine this information with information they receive elsewhere under their own policies.

You can manage cookies through your browser settings and, where offered, our cookie controls. Blocking some cookies may affect website functionality. You can also review advertising choices through Meta's ad settings and Google's ad settings. These controls are operated by third parties and may not apply to every browser or device.

4. Legal Bases and Choices

Where applicable law requires a legal basis, we may process information because it is necessary to perform a contract or take steps at your request, comply with a legal obligation, pursue our legitimate interests in operating and marketing our business, or because you gave consent. Where we rely on consent, you may withdraw it at any time, although this will not affect processing already carried out.

You can opt out of marketing emails by using the unsubscribe link in the message or by contacting us. You can request that we stop using your information for direct marketing or certain personalized advertising by emailing us.

5. How We Share Information

We may share information with:

• hosting, website, cloud storage, security, communications, scheduling, and customer-support providers;
• payment processors, accounting providers, and professional advisers;
• analytics, advertising, and social-media platforms, including Google and Meta, for the purposes described above;
• contractors, outreach partners, and other suppliers who help us deliver requested services;
• authorities, courts, or other parties when required by law or reasonably necessary to protect rights, safety, or property; and
• a successor or transaction party if our business or some of its assets are reorganized, sold, or transferred.

We do not sell personal information for money. However, depending on the applicable law, sharing online identifiers or activity information with advertising partners for cross-context behavioral advertising may be considered a sale or sharing. You may request that we stop such processing by contacting us at info@therankway.com.

6. International Processing

SquarePanic is located in Costa Rica, and our service providers or partners may process information in Costa Rica, the United States, or other countries. Those countries may have privacy laws different from those in your country. Where required, we use appropriate safeguards for international transfers and honor applicable rights.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business and financial records, resolve disputes, enforce agreements, and meet legal obligations. Retention periods vary based on the type of information and the context. We securely delete or anonymize information when it is no longer needed, subject to technical and legal limitations.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on where you live and subject to legal exceptions, you may have the right to request access to, correction of, deletion of, or a copy of your personal information; to object to or restrict certain processing; to withdraw consent; and to opt out of direct marketing or targeted advertising. You may also have the right to appeal a decision about a privacy request or complain to a data-protection authority.

To make a request, email info@therankway.com with the subject "Privacy Request" and describe what you need. We may need to verify your identity before completing a request. We will respond within the time required by applicable law. If we process your information only on behalf of a client, we may direct your request to that client or assist them in responding.

10. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us so we can review and delete it where appropriate.

11. Third-Party Websites

Our website may contain links to third-party websites, tools, payment pages, or social platforms. We are not responsible for their privacy practices. Review the privacy policy of each third party before providing information or using its services.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal requirements. We will post the revised Policy here and update the effective date. If a change is material, we will provide additional notice where required.